It is a philosophical branch which attracts one virtually. It is creating something which appeals to the human eye. It uses the nature of beauty, taste, and art. It is an epistemological perspective. The aesthetics are very subjective so the aesthetic value of anything differs from person to person. It depends on how the art is been interpreted by one. The best example of aesthetics could be seen in paintings. Where no words are used, and the message is communicated entirely through the colors and strokes of the paintbrush. The media also uses the concepts of this branch and creates shows which would attract the maximum audience and thus increase their TRP and their channel profits. The advertisements also solve this same purpose which makes big and good looking celebrities a part of it so not only the product brand is publicized but also their channel. The fair and lovely ads for example.
Literature Student at Delhi University!