Author: Nanditha Ravi
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Analysing 5 Advertisements from a Psychological Perspective
In this article, we will look at a few video advertisements that were created in the past year by different brands and analyse the psychological principles they apply as well as look at the effectiveness of the messaging in these advertisements. An advertisement is a piece of media that is used to promote a product,…
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Feminist Psychology: Karen Horney, Scope, and Feminist Therapy
“Feminist Psychology is the application of feminist ideology and ethics, which emphasizes the effect of social expectations and context on thoughts, feelings, and behaviors to research and practice in psychology.” The field aims at improving the lives of women through research, clinical practice, and social advocacy that focus on women and girls and social contexts…
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What are the 8 Major Perspectives in Psychology? Explained
Major Perspectives in Psychology Synopsis: Psychology is currently defined as “the science of behavior and cognitive processes” (Baron & Kalsher, 2003). However, psychology is a fairly new discipline and has a history of differing opinions on what the focus of the field should be and the manner in which human behaviour should be studied. The…
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Interdisciplinary Perspective: Pros and Cons, Applications, Examples
Interdisciplinary perspective: “A discipline is a particular area of study, especially a subject of study in a college or university” (“academic discipline”, n.d.). Interdisciplinarity or the interdisciplinary approach involves the merging of two or more academic disciplines for one purpose or activity like a research project (Nissani, 1995). It draws knowledge from several fields of…
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The Structure of Families and Households in the UK
Family can be defined as “a group of persons united by the ties of marriage, blood, or adoption, constituting a single household and interacting with each other in their respective social positions, usually those of spouses, parents, children, and siblings” (Barnard, 2021). Family also plays a role in influencing and affecting the development, behaviour, and…
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Queer Affirmative Therapy: Origin, Need and Practice
This article discusses the practice of queer affirmative therapy and its importance. Queer people go through unique challenges because of the heteronormative standards of society and therapeutic practices that acknowledge and help them with these challenges are vital. History of the LGBTQ+ community and psychology Psychology has a complicated relationship with the queer community. The…
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Environmental Psychology: Origin, Theories, Scope, Applications
Synopsis: Environmental psychology is a branch of psychology that mainly deals with the interface between human behaviour and the sociophysical environment. It can be defined as the study of transactions between individuals and their physical settings during which individuals change the environment, and their behaviour and experiences are also changed by the environment. In this…