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Category: Basic Concepts

  • What is Sociology? Definition, Evolution, Examples: Essay

    Sociology is rich in scope, and it analyzes the significance of various social institutions in an individual’s life. This essay highlights the evolution of the discipline and, with the help of examples related to day-to-day life, further explains its implications. The essay also expounds on the contributions made to society by sociology. Additionally, it explores…

  • Two-Step Flow of Communication Theory: Simple Explanation

    The article emphasizes the two-step flow of communication. Here we discuss how the theory has been developed and progressed due to its foundation. It also addresses the drawbacks and criticisms associated with the theory and its feasibility. To help understand the concept of the theory, the article uses current and applicable examples in everyday life…

  • What is a Paradigm Shift (Thomas Kuhn)? – Explained Examples

    Thomas Kuhn was an American philosopher of science who changed how we look at the world and the happenings around us. He coined the word ‘Paradigm Shift’, which is commonly used in his famous book named ‘The Structure of Scientific Revolutions published in 1962. A PhD in Physics, Kuhn studied at Harvard University and his…

  • Cultural Globalization: Research on Globalization and Local Culture

    Globalization of Culture: This thesis examines how globalization affects the world’s traditions and personalities, and how the effects of this blending of indigenous cultures with the rest of the world from the modern world order. Review of literature– Yogendra Singh, in Culture change in India: identity and globalization (2000). This book investigates Changes in cultural…

  • George Ritzer: Globalization, McDonaldization, Americanisation

    George Ritzer and the three ‘izations’: Globalization, McDonaldization, and Americanisation George Ritzer (born June 1, 1937) is an American sociologist and Professor of Sociology at the University of Maryland. His work has been influential in the development of sociological thinking, while his contributions contribute to diverse fields such as sociology, anthropology, and political science. He…

  • Erik Erikson: Identity Crisis – Explained with 1000 Words

    Abstract: The term ‘identity crisis’ was coined by psychoanalyst Erik Erikson who drew experiences from his own life in formulating the theory. He laid down eight phases of psychosocial development of the individual personality. Identity crisis is a phase in this development and usually occurs during the period of adolescence. There are two types of…

  • Sociology of Pets: Understanding the Animal Relations

    SOCIOLOGY OF PETS: VIEWS OF EARLY SOCIOLOGIST THEORISTS ON PETS Clifton D. Bryant stated that our society is not composed of humans alone and other animals are present in our lives. He argued that because human communities are infused with other animals, sociology could benefit greatly from investigating this observable fact. Humans eat the flesh…