Category: Social Psychology
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Scripts of Heterosexuality on Instagram Reels
In today’s day and age of digital media, social media has become an essential aspect of our lives. With around 825.30 Million internet users in India (“The Indian Telecom Services Performance Indicators”, 2021), out of which 755.47 million people are social media users (“India: number of social network users 2015-2040”, 2021), it is sufficient to…
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What is Pygmalion Effect? And Everyday Examples
Synopsis: Studied both in fields of sociology and psychology, self-fulfilling prophecies help us understand how human perceptions and actions can shape other’s perceptions about themselves and direct their own actions. This article explores the Pygmalion effect with the use of some common, everyday examples. Introduction: Pygmalion Effect Take for instance that you are a student…
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Two-Step Flow of Communication Theory: Simple Explanation
The article emphasizes the two-step flow of communication. Here we discuss how the theory has been developed and progressed due to its foundation. It also addresses the drawbacks and criticisms associated with the theory and its feasibility. To help understand the concept of the theory, the article uses current and applicable examples in everyday life…
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Patriarchal Family Structure and Their Effects – Social Psychology
Abstract: Indian society is a combination of a variety of different social groups. But all or at least most of these social groups are compelled to follow a set of social norms that promotes patriarchy. To view patriarchy, one must dive into the fundamental unit of a society, that is, a family. Patriarchal Family structure…