Category: Sociology and Media
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Media Representation and Effects – AS & A level Sociology Notes
This article deals with the understanding of the concept of media representation and the effect it has upon the society. The article proceeds with observing how the axes of social division like class, ethnicity, gender, age are represented by media. The models of media effects are also discussed in the article along with understanding how…
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Media: Ownership and control of media – AS and A Level Notes
Media is a universal channel of sending and receiving information since time immemorial. There are a lot of aspects related to media that has kept it relevant so far by exposing it to the fruit of technology. This paper will deal with media to understand its journey from traditional media to new media, theories of…
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Media Ethics: Journalism, Controversies, Problems, Dilemmas
What is the right action? What ought not to be done? Ethics is a branch of morality that attempts to regulate these questions. It plays a significant role in maintaining social order by inculcating in individuals appropriate behaviour for social interaction. Also, there is the phenomenon of conscience which prevents individuals from acting in certain…
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Communication Theories in Media- Gatekeeping, Interactionalim, Political Economy
Evolution in any industry is inevitable, and so it has happened in the media. Forms of communication through which the audience consumes their news has been changing rapidly, but there has been a constant framework of theories outlining the process by which information reaches the masses. This framework consists of certain communication theories that help…
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Media and its Effects on Society
Abstract: Media makes people aware of events, persons, or possibilities beyond their direct experience. It helps the masses to understand the world beyond their own direct experiences, helps them to shape their opinion of the environment into the second-hand reality which characterizes much of the known world. Media can bring attitudinal changes in their views…
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Noam Chomsky: The five filters of the mass media
Mass media today exercises most control in influencing public opinion. It is responsible for the views people have about the world in general. The media today, fails to remain mere neutral observers, but instead exercise heavy influence through their analysis and reporting (Neel, 2019). What we often mistake for reality is nothing but a constructed…
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Corporate Social Responsibility : Meaning, Examples and summary
Corporate Social Responsibility: Business and social-behavior go side by side. A businessman cannot ignore the fact that he resides in a society which ultimately, supports him in surviving, more than the money he is earning from the job. This is a statement which has brought a change in the views of people. People earlier belief…